Myrurgia Perfumes Blog: Mis Amores (1927)

Mis Amores by Myrurgia, launched in 1927, carries a name that is intimate, lyrical, and unmistakably emotional. Unlike place-names that promise escape, Mis Amores turns inward. It speaks directly to the heart, suggesting memory, attachment, and affection. For Myrurgia—a house known for poetic naming and refined sentiment—the choice was both personal and culturally resonant.

The phrase “Mis Amores” is Spanish, translating literally to “My Loves” or “My Beloveds.” It is pronounced "mees ah-MO-res", with a soft, rolling cadence that feels tender rather than dramatic. The possessive mis makes the phrase deeply personal: these are not abstract loves, but one’s own—lovers, memories, affections held close. In Spanish, the phrase carries warmth and immediacy, suggesting devotion, nostalgia, and quiet passion rather than overt seduction.

As words, Mis Amores evoke handwritten letters, whispered endearments, keepsakes tucked into drawers, and emotions remembered rather than announced. The phrase conjures images of silk scarves perfumed by skin, pressed flowers, photographs softened by time, and evenings lit by lamplight. Emotionally, it suggests tenderness, romance, and reflection—a fragrance worn not to impress a crowd, but to accompany one’s inner life.

The perfume appeared in 1927, at the height of the interwar period and squarely within the Roaring Twenties. This was an era marked by cultural liberation, particularly for women. Fashion favored dropped waists, fluid silhouettes, bobbed hair, and a new ease of movement. Women were visible in public life, dancing, traveling, and cultivating personal style. In perfumery, this period moved beyond strictly realistic florals toward emotion-driven compositions—perfumes that expressed mood, intimacy, and identity. Oriental notes, soft animalics, and warm balsams were increasingly popular, lending depth and sensuality to feminine scents.

Women of the time would have related to a perfume called Mis Amores as something deeply expressive and personal. It suggested a woman who loved—and remembered. Wearing such a perfume implied emotional richness, romantic experience, and a certain maturity of feeling. It was not coquettish or playful in name; it was sentimental, confident, and quietly sensual. The fragrance would have felt appropriate both for a modern woman navigating new freedoms and for one rooted in tradition, bridging past and present.

Ultimately, Mis Amores stands as a reflection of its moment: a perfume born in an era of transformation, carrying forward romance and memory while embracing modern femininity. Its name alone invites the wearer into an intimate conversation—one that feels as relevant today as it did in 1927.

Fragrance Composition:

Interpreted in scent, Mis Amores would naturally translate into warmth, softness, and intimacy. The name suggests florals rendered velvety rather than bright, sweetness that feels nostalgic rather than sparkling, and a base that lingers like a memory on the skin. One imagines florals wrapped in amber, gentle spice, powdery notes, or a soft animalic undertone—scents that feel close, comforting, and emotionally resonant. It is the olfactory equivalent of a love remembered rather than a love pursued.

In the context of other fragrances on the market, Mis Amores was very much aligned with contemporary trends, yet distinguished by its emotional directness. Many perfumes of the 1920s explored exoticism, abstraction, or bold modernity. Myrurgia’s choice to name a perfume Mis Amores instead emphasized sentiment and personal narrative. It did not seek to shock or provoke, but to connect—to speak in a familiar, heartfelt language at a time when women were increasingly free to define themselves and their desires.